Noushin Behyan

Led UX design initiatives for Simplii Financial's rebranding and onboarding experience, achieving a 16.2% increase in product sign-ups within six months.

Developed comprehensive design systems for secure online banking platforms, ensuring consistent user experiences and brand integrity across Simplii platforms.

Collaborated extensively with cross-functional teams, including product managers, engineers, researchers, content writers, and data analysts, to deliver user-centric design solutions aligned with business objectives and user insights.

Designed and launched three key digital products: a beauty appointment application (Beyoo), a Q&A social media platform (Fishoal), and the corporate website.

Partnered closely with engineering and product management teams throughout the product development lifecycle to ensure seamless execution and delivery.

Executed visual design for a range of projects, encompassing web design, brand identity development, social media content, and marketing collateral.

Independently spearheaded multiple design initiatives within a fast-paced agency environment, consistently delivering high-quality results under tight deadlines.

Provided end-to-end UX/UI design expertise for diverse client projects, including a cryptocurrency application, a bus ride application, a SaaS platform, and various e-commerce websites.

Produced custom hand-drawn illustrations for children's books and commissioned portrait paintings for diverse clients.

Assisted the CEO in developing high-fidelity designs for client websites and crafted compelling presentations and pitch decks to support business development efforts.